SeatX - A Product Creation Journey of 3 IITians

CONNECTION: The last but not the least important concern is the connection, the new product makes with the consumer. This connection or the bond between the user and the product builds up only when the user is satisfied with the product performance and begins to cherish it, which in turn creates a demand for the product. In fact it is the customer satisfaction that makes the winning product and completes the most important criterion for innovation.  SEATX: To judge customer satisfaction, we decided to show our product to a few elderly people to test the usefulness and satisfaction of our product amongst our target consumer segment. Here's an excerpt from the interview of Mrs. Sita Devi (82) from Jodhpur, Rajasthan who was presented the sketches of the product and was explained the working of the product (translated to English for better reading experience): Q: What comments do you have on the usefulness of the device in solving the problem? A: I feel it majorly covers most aspects ...

CRAFTING: The final concept is further refined against various criteria like the use of material and manufacturing limitations. Depending on the user profile, the designer at this stage creates several style options and zeroes in on the one that addresses the aesthetics concerns in the best manner. The final product design is showcased by creating small scale mock-up models, CAD models or working prototypes. The final product which meets the product brief conditions is then taken up for mass production. SEATX: It is the object of the present invention to provide a transfer apparatus for moving persons: (a)can be used in confined spaces; (b) is easily transportable between locations; (c) transports users in a natural, comfortable, and dignified posture; (d) is easy to use; (e) feels secure and is not intimidating to the user; (f) requires minimal effort by a single care provider; (g) can be mounted on a standard wheelchair to provide a lift that allows the user the opportunity to partic...